COMMERCIAL TECHNOLOGY ADVISORY | AESTHETICS & HEALTHCARELasting Client Relationships.
Revenue That Grows.
Valuation That Holds.
Echo West Consulting is a commercial technology advisory practice for aesthetics and healthcare companies. We partner with PE firms, operating partners, corporate development teams, and practice founders to evaluate, plan, and direct the CRM, eCommerce platforms, patient engagement tools, scheduling systems, loyalty infrastructure, and marketing technology that drive revenue and manage client relationships — with every technology decision evaluated for its impact on the client.
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10+
Years inside aesthetics & healthcare commercial technology
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18+
Countries
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4
Core Disciplines
the challengeMost commercial technology in aesthetics and healthcare companies was never designed — it was accumulated, piece by piece. And that's exactly where client relationships, revenue, and valuation
quietly erode.
Every aesthetics and healthcare company has commercial technology. A CRM. A booking platform. A loyalty program. An eCommerce channel. A patient engagement tool. But most don't have anyone who actually owns it — someone who understands how every system affects the business, who keeps the commercial technology stack modern and adding value, and who is accountable for the outcome.
That lack shows up at the worst possible moment. When a deal closes and nobody has a plan for the commercial technology workstream. When a new channel launches and the systems don't connect. When an investor asks about AI readiness and the answer is unknown. When a system migration disrupts the client experience it was supposed to serve.
That's the moment most companies call Echo West.
what we doYour commercial technology should be driving revenue, protecting client relationships, and holding up under investor scrutiny. When it isn't — or when a change is about to put all three at risk — that's where Echo West comes in.
We evaluate, plan, and direct the commercial technology that manages your most important business relationships — CRM, eCommerce platforms, patient engagement, loyalty infrastructure, scheduling, and marketing technology — with a client experience lens applied to every decision.
What makes this practice different is the depth of experience behind it. Over a decade working inside aesthetics and healthcare companies on commercial technology projects of exactly this nature — with fluency across the business requirements, the technology architecture, and the project management discipline to direct the work from assessment through go-live. Not an outside advisor learning your industry. Someone who already knows it.
Not an outside advisor learning your industry. Someone who already knows it — and who is accountable for the outcome from assessment through go-live.
Every Echo West engagement is built on the same promise.
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01/
Clarity before anything else.
Every engagement starts with an honest assessment of where the commercial technology stands. Before a recommendation is made, a plan is built, or a dollar is spent, the current state is clearly understood.
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One advisor who sees the full picture.
One senior advisor who performs the business analysis and relationship management work directly — with the business requirements, the technology, and the project management discipline to hold the full engagement together from assessment through go-live.
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A client experience protected at every stage.
Every technology decision is evaluated for its impact on the client relationship. Whatever the engagement — a migration, a new channel, an integration, a transformation — the client experience is accounted for, protected, and never left to chance.
who we serveBuilt for aesthetics and healthcare companies at every stage.
Whether a deal is driving the conversation or the commercial technology simply needs to work better — Echo West Consulting serves aesthetic and healthcare companies across three distinct situations.
Digital TransformationModernizing Commercial Technology
Aesthetic and healthcare companies — operators, brands, and corporations — whose commercial technology has outgrown the business or needs to be modernized, connected, or built for what's next.
Multi-location aesthetic & healthcare operatorsBrands launching DTC or B2B channelsCompanies replacing legacy systemsInvestment-ready & AI-readiness focused companiesAesthetic pharma companies
M&ANavigating
M&A
PE firms, operating partners, corporate development teams, and founders on either side of a transaction who need senior commercial technology ownership across the full deal lifecycle.
PE firms & operating partnersCorporate development teamsAcquired company founders & leadersM&A advisors & investment bankersFamily offices with aesthetics or healthcare investments undergoing ownership transitions
client retentionBuilding Client
Retention
Aesthetic and healthcare practices, groups, and brands focused on keeping clients coming back — and ready to assess the commercial technology, identify the gaps, and build a plan for closing them.
Med spas & aesthetic practicesMedical wellness & longevity clinicsDermatology practices & groupsProfessional skincare brandsCosmetic dentistry practicesPlastic Surgery practicesAesthetic pharma companies
Trusted By
testimonialsWhat Our Clients Say
“Adrienne and her team at Echo West were outstanding partners. They strike the perfect balance between big-picture strategy and detailed, tactical execution.
The results have been phenomenal.”
Linda V.
consultant & board president"Adrienne is an exceptionally well-rounded IT executive. I had the pleasure of working with Adrienne at Galderma, where she was collaborative, creative, and professional on projects, and a valuable member of the team. Adrienne's cheerful demeanor and broad, cross-functional knowledge make her an assets to any organization. I highly recommend Adrienne.”
Marco v.
aesthetics PARTNER"Adrienne excels at bringing a strong, outcomes-focused methodology to business and technical challenges. She deftly navigates challenges and identifies opportunities that prioritize customer voice, process efficiencies, and data-driven outcomes."
David M.
healthcare PARTNERhow we workEvery engagement follows the same four steps.
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01/
The Diagnostic
An honest conversation about where the commercial technology stands — what's working, what isn't, and what the business actually needs.
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02 /
The Assessment
A structured evaluation of the current commercial technology state — the platforms, the integrations, the data architecture, the CX impact, and the AI readiness. Delivered as a formal findings report with a prioritized roadmap.
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The Plan
A systems roadmap and sequencing built around the business — future-state architecture, a project plan, a RACI, a run-book, and a client experience continuity plan. So execution starts from a plan instead of a scramble.
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The Execution
Directed implementation with one senior advisor accountable from requirements through go-live — business analysis, BRM, stakeholder coordination, UAT, cutover, post-launch stabilization, and ongoing advisory to keep the stack modern and adding value.
The advisor behind echo westNot an outside advisor learning your industry. Someone who already understands it.
Adrienne Gonzalez, MBA
Commercial Technology Advisor
10 years inside aesthetics & healthcare commercial technology.
15+ years in commercial technology and customer experience across industries
Global Commercial IT & Change Management leader across the brands behind Restylane, Dysport, Sculptra, Cetaphil, and Alastin — across 18 countries.
Directed the commercial technology carve-outs during PE divestitures of a global aesthetic and healthcare portfolios
End-to-end technology lead on a post-acquisition digital transformation for a premium aesthetics skincare brand.
A decade of enterprise CRM, Customer Experience (CX), digital, and commercial technology leadership.
where do you startFind your path. Start the conversation.
Every engagement begins with a diagnostic for an honest look at where the commercial technology stands and what needs to happen next. Pick the situation that fits where you are right now.
Digital TransformationModernizing Commercial Technology
The systems are fragmented. A new channel is launching. The stack can't scale. Or the commercial technology story needs to be clean, documented, and investor-ready before the next conversation. No active M&A deal — just a commercial technology inflection point that needs senior ownership and a clear plan.
This is your path if you are:
An aesthetics or healthcare company — operator, brand, or corporate — whose commercial technology has outgrown the business or needs to be modernized, connected, or built for what's next.
M&ANavigating
M&A
A transaction is happening — on one side or the other. Whether a deal is closing, a portfolio company needs integration support, a company is being prepared for sale, or you've just been acquired — the commercial technology workstream needs senior ownership from someone who has been here before. On both sides of the deal. At enterprise scale. In the aesthetics and healthcare space.
This is your path if you are:
A PE firm, operating partner, corporate development team, or founder navigating an acquisition who needs commercial technology due diligence, integration or separation planning, directed execution, or exit readiness.
client retentionBuilding Client
Retention
The CRM isn't configured to support loyalty. The patient engagement tools aren't connected to the right systems. The platforms don't talk to each other the way they should. You're not in a deal and you're not preparing for investment — you just want the commercial technology to work for the client relationship the way it was designed to.
This is your path if you are:
An aesthetics or healthcare practice, group, or brand focused on keeping clients coming back — and ready to assess the commercial technology, identify the gaps, and build a plan for closing them.
COMMERCIAL TECHNOLOGY ADVISORY | AESTHETICS & HEALTHCARE