Echo West Consulting spawned from a simple observation: great businesses were being held back by disconnected systems.

I spent years inside enterprise organizations—Fortune 500 programs at companies like Southwest Airlines, BNSF Railway, Galderma (formerly Nestle Skin Health)—bringing the kind of systems-level thinking that transforms fragmentation into alignment. These weren't companies where digital transformation, brand strategy, and operational excellence naturally worked together. They were organizations that needed someone who could see the whole picture and architect the integration—because when those pieces don't connect, nothing works at all.

Throughout my career, I've served as a trusted advisor to executive leadership as a strategic partner translating vision into operational reality. I built my reputation as an executive-facing asset who bridges the gap between C-suite ambition, customer expectations, and cross-functional execution, bringing clarity and momentum to complex transformation initiatives.

The work was exhilarating. But I kept thinking about the businesses that needed this kind of thinking most: the $3M company with exceptional service but a brand that didn't reflect it. The growing firm with talented people and manual processes that couldn't scale. The organizations doing world-class work behind the scenes but were invisible to the market.

Those businesses couldn't afford the enterprise consulting model. And frankly, they didn't need it. They needed someone who could see the whole picture, design the full system, and build it with their team—not hand them a strategy deck and walk away.

So I built Echo West Consulting to do exactly that.

We work with growth-stage businesses that have outgrown their infrastructure but haven't lost their agility. I partner directly with founders and leadership teams to architect complete operational transformations—designing the strategy, building the infrastructure, and implementing it alongside internal teams. Every engagement transfers full ownership: documentation, processes, and capability remain with the client. No dependencies. No ongoing fees for access to your own systems.

With nearly two decades of experience in digital transformation, CX, and business analysis, I bring both strategic architecture and narrative precision to transformation work. I also advise leadership teams on the responsible adoption of AI and marketing technology—modernizing operations and elevating customer experiences without compromising brand integrity or trust.

The results speak for themselves:

• Recipient of the 2011 Forsta Achievement in Customer Excellence Award in recognition of exceptional application of Customer Experience best practices and the outstanding company performance as measured by those practices. 

• 35% increase in revenue for clients who aligned their operations and brand

• 30% improvement in customer satisfaction scores when touchpoints were redesigned as an integrated system

• 50+ hours saved per week through documented, scalable operational processes

• 6-figures in annual cost reductions by eliminating redundant tools and streamlining technology infrastructure

These aren't vanity metrics. They're what happens when marketing, customer experience, operations, and technology finally work as one system instead of competing, siloed priorities.

My mission is clear: build durable systems and empowered teams so that every customer interaction becomes a competitive advantage, and operational excellence finally matches the quality of the work being delivered.