What My Time at Southwest Airlines Taught Me About Building a Brand That Actually Lasts

Long before I worked with entrepreneurs, startups, and business owners on branding and marketing strategy, I was a Corporate Communications intern in the Executive Office at Southwest Airlines.

At the time, I was excited to be part of a well-known and well-respected company. But what I didn’t realize was how much that experience would shape my view of building a business and my understanding of

The 3 Biggest Branding Mistakes Small Business Owners Make (And How to Avoid Them)

Let’s be real: building a business is hard enough without having to also be your own marketing department.

But your brand? It’s the one thing that sets your business apart, and too many entrepreneurs and small business owners don't even realize that they're doing it all wrong.

Here are the 3 biggest branding mistakes small business owners make (and how to avoid them).

The Importance of Choosing the Right Colors for Your Branding to Evoke Emotions and Connect with Clients

When it comes to branding, colors play a crucial role in creating a memorable and impactful identity for your business. The colors you choose can evoke certain emotions and feelings in your clients, helping to establish a strong connection and leave a lasting impression. In fact, studies have shown that up to 90% of snap judgments about products can be based on color alone. So, how can you ensure that you are picking the right colors for your branding to evoke the desired feelings with your clients?

Building Your Brand: Why It's Essential for Business Success

In today's competitive market, establishing a strong brand identity is more crucial than ever for businesses of all sizes. Your brand is not just a logo or a catchy slogan; it's the essence of what your company stands for and how it is perceived by your target audience. Let's explore the importance of having a well-defined business brand and how it can impact your overall success.